There is more you can do with GTM and GA
Everyone knows the Google Tag Manager and its brother Google Analytics, at least by name. But to configure everything properly, to get the maximum out of it, is harder to do. How do you add the Consent Mode to Magento? How do you prevent marketing pixels from bringing down the Core Web Vitals? How do you adapt the Magento CSP rules to third party scripts from GTM? This training - with expert Ron van Dijk - helps to get you there fast.
Your teacher Ron van Dijk
For years, Ron has been focusing on Google Analytics and Google Tag Manager, both as a consultant and as a teacher - mostly operating via his own website dijkdoorbraak.com. He has worked through the years with numerous Google tracking configurations, has seen all the caveats and difficulties, has worked with the Google-related friction between agencies and merchants. He is the right man when it comes to explaining Google stuff.
Pick your live training
Because everyone has different needs
- Instructor-led classroom
- Benefit from a real-time interaction
- Ask any question that you have
- Economical for groups of 5 and more
- Freely debate company-specific topics
- On-site at your company office
- Ideal for online or hybrid teams
- Recordings available afterwards
- Online via Zoom, Teams or similar
Join our upcoming training in Baarn
Monday, January 13, 2025 & Tuesday, January 14, 2025
Schedule for live training
| Date | Training | Location | Details | |
|---|---|---|---|---|
|
Jan 13 - Jan 14 |
Google Tag Manager for Magento |
NL |
Yireo, Baarn, The Netherlands
|
Learn more
|
Do these dates not fit you well? Do you want to switch to another language?
Feel free to contact us to see what other options there might be.
With the Yireo GoogleTagManager2
For years, Yireo has been maintaining a free Magento module - the Yireo GoogleTagManager2 - that helps merchants and developers to implement GTM and GA in a proper way. This extension will be used throughout the training as well, for generic tasks but also customization.
Magento training topics
Explore your topics of choice
- Install the Yireo GoogleTagManager module
- Explanation of GTM: operation of tag, triggers and variables
- Standard events and triggers in GTM
- Link Google Ads in GTM
- Connect GA4 in GTM
- Introduction GA4 standard events
- Introduction data layer from Yireo GTM module
- GA4 data layer events from Magento
- Extract accessibility from reports
- Configuring the Consent Mode
- Problems with CSP and 3rd-party scripts
- The performance of marketing pixels
- Pain points after delivery of the site
- Maintaining Core Web Vitals
- Configure GA4 conversion targets
- Explanation of standard GA4 reports
- Interpret conversion optimization (CRO) with GA4
- Apply GDPR and set up the cookie wall
Target group
- Entrepreneurs
- Marketing managers
- E-commerce managers
- Directors
- Product owners
- Developers
Structured training measured my general knowledge of e-commerce and Magento is verbal. Goal achieved!Erwin de Groot (Vendic)
Requirements
- Knowledgable about Google Tag Manager basics
- Knowledgable about using Magento Admin Panel
- No programming skills are required (JavaScript, PHP)
- Optionally your own Magento environment (remote or local) to follow along
These are the options we give you
At your place or ours?
Everyone learns at her/his own pace. We provide both in-house training and public training throughout Europe - whatever suits your team best. When 3 or more developers are attending, a custom training is often more economical. Contact us for more details.
You'll get courseware
Every workshop is accompanied with official Yireo coursematerial. Attendees are sent a digital version of this material after the training. It contains slides, comments and references. Additionally, our GitHub repos contain numerous more code samples.
Online classrooms
Online trainings are also our training: Via Zoom or Google Hangout sessions, our teacher is able to connect with your team. The benefit here is that the team is able to connect from various places itself as well, timeframes are more flexible. Afterwards, a video recording will be shared with all attendees for reference.
We recommend the following training flow
Magento E-commerce Manager training
Option for in-house training
Level: Beginner Type: Manager
Google Tag Manager for Magento training
Option for in-house training
Level: Expert Type: Manager
Magento 2 Architecture training
Option for in-house training
Level: Beginner Type: Manager
Ron makes enough time for questions and explains clearly and calmly!
Customer quotes
Yireo's video training has helped us immensely to give our PHP developers a flying start with their retraining as Magento developers. We will soon see that developers can be deployed on our Magento platforms Kevin van Hengst (FRMWRK)
The training made pure abstraction manageable and digestible Marko Beenink (Mountain IT)
Jisse understands how you can put your brain to work and keep you constantly on the edge of your seat Kayne Spikker (Modern Minds)
Yireo could be the right partner for you
We have trained 5000+ developers in numerous disciplines since 2005
- Professional training at affordable prices
- Truely active with numerous open source projects in the community
- Trainings, bootcamps, hackathons, events
- Passionate, enthousiastic, knowledgable in the right combination
Some of the customers that we have trained in the past years
