Thursday, November 28, 2024 & Friday, November 29, 2024

Magento GTM course

Yireo, Baarn, The Netherlands

Join our upcoming training

Everyone knows the Google Tag Manager and its brother Google Analytics, at least by name. But to configure everything properly, to get the maximum out of it, is harder to do. This training - with expert Ron van Dijk - helps to get you there fast.

Your teacher Ron van Dijk

For years, Ron has been focusing on Google Analytics and Google Tag Manager, both as a consultant and as a teacher - mostly operating via his own website dijkdoorbraak.com. He is the right man when it comes to explaining Google stuff.

Details of this training

Start date	Thursday, November 28, 2024
End date	Friday, November 29, 2024
Daily times	09:30 - 16:30
Days	2 days
Location	Yireo, Baarn, The Netherlands
Minimum of attendees	3
Maximum of attendees	8
Price	€795 (excluding VAT)
Included	Lunch, snacks, fruit, drinks, goodies, courseware

Start date: Thursday, November 28, 2024
End date: Friday, November 29, 2024
Daily times: 09:30 - 16:30
Days: 2 days
Location: Yireo, Baarn, The Netherlands
Minimum of attendees: 3
Maximum of attendees: 8
Price: €795 (excluding VAT)
Included: Lunch, snacks, fruit, drinks, goodies, courseware

Get your ticket now

@ Yireo, Baarn, The Netherlands

Address details

Amalialaan 126 D
3743KJ Baarn
The Netherlands

A proper training room

Our training facility offers a spacious classroom so you can learn from each other in real-life. Nothing beats seeing each other face-to-face.

This is the way

This is the Yireo cave with nerdish relics from previous conferences like MageTestFest, Reacticon and MageUnconferences. We got the goodies.

Royal Baarn

Our office is in the middle of Baarn. Close to the railway station, free parking. And in the vicinity of royal forrest, where you can relax during a lunch break or after a training day.

More location details

With the Yireo GoogleTagManager2

For years, Yireo has been maintaining a free Magento module - the Yireo GoogleTagManager2 - that helps merchants and developers to implement GTM and GA in a proper way. This extension will be used throughout the training as well, for generic tasks but also customization.

Check out the Yireo GoogleTagManager module

Magento training topics

Explore your topics of choice

Install the Yireo GoogleTagManager module
Explanation of GTM: operation of tag, triggers and variables
Standard events and triggers in GTM
Link Google Ads in GTM
Connect GA4 in GTM
Introduction GA4 standard events
Introduction data layer from Yireo GTM module
GA4 data layer events from Magento
Configure GA4 conversion targets
Explanation of standard GA4 reports
Interpret conversion optimization (CRO) with GA4
Apply GDPR and set up the cookie wall

This course has been updated for compatibility with GA4 and Magento 2.4.7-p1

Target group

Entrepreneurs
Marketing managers
E-commerce managers
Directors
Product owners

Structured training measured my general knowledge of e-commerce and Magento is verbal. Goal achieved!
Erwin de Groot (Vendic)

Requirements

Knowledgable about Google Tag Manager basics
Knowledgable about using Magento Admin Panel

We recommend the following training flow

new

The training was great! We learned all the golden nuggets, presented clearly and accessible. Essential for anyone who works or will work with Magento!
Rick Bouma (Epartment)

Customer quotes

I have made use of Yireo its full range of both on-demand courses as well as classroom courses during my development career. Yireo its courses provide me with just that extra that no other courses have yet been able to: the encouragement to think outside the box. Isolde van Oosterhout (Sols Webdesign)

Ron really took the time to look at practical matters and is also very well informed of all the latest developments and adapted his training accordingly.

Structured training measured my general knowledge of e-commerce and Magento is verbal. Goal achieved! Erwin de Groot (Vendic)

Yireo could be the right partner for you

We have trained 5000+ developers in numerous disciplines since 2005

Professional training at affordable prices
Truely active with numerous open source projects in the community
Trainings, bootcamps, hackathons, events
Passionate, enthousiastic, knowledgable in the right combination

Some of the customers that we have trained in the past years

See a more complete listing of our customers

Frequently Asked Questions

There is a minimum number of attendees listed. What does this mean?

When this course is organized in the form of a classroom-training, it is only held if there is a minimum number of attendees. This number is usually 4 but sometimes we bring this down to 2 or 3. This minimum number simply means that if a class is not "full", either you get a refund or your ticket is transferred to another date. With On-Demand courses (video courses), this number is not applicable.

Do you have any PPP discount available?

Yes, we do have a PPP (Purchasing Power Parity) discount available. Just enter `PPP` as a coupon code and the discount will be applied to your cart. We are using the Big Mac Index to recalculate prices. Note that - when ordering for a specific PPP rate - the country that you're entering in your billing address needs to match the exact country that you are visiting from (in other words: your IP needs to match the country you say you're from).