Monday, January 13, 2025 & Tuesday, January 14, 2025

Magento GTM course

Yireo, Baarn, The Netherlands

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Join our upcoming training

Everyone knows the Google Tag Manager and its brother Google Analytics, at least by name. But to configure everything properly, to get the maximum out of it, is harder to do. How do you add the Consent Mode to Magento? How do you prevent marketing pixels from bringing down the Core Web Vitals? How do you adapt the Magento CSP rules to third party scripts from GTM? This training - with expert Ron van Dijk - helps to get you there fast.

Your teacher Ron van Dijk

For years, Ron has been focusing on Google Analytics and Google Tag Manager, both as a consultant and as a teacher - mostly operating via his own website dijkdoorbraak.com. He has worked through the years with numerous Google tracking configurations, has seen all the caveats and difficulties, has worked with the Google-related friction between agencies and merchants. He is the right man when it comes to explaining Google stuff.

Details of this training

Start date	Monday, January 13, 2025
End date	Tuesday, January 14, 2025
Daily times	09:30 - 16:30
Days	2 days
Location	Yireo, Baarn, The Netherlands
Minimum of attendees	3
Maximum of attendees	6
Price	€795 (excluding VAT)
Included	Lunch, snacks, fruit, drinks, goodies, courseware

Start date: Monday, January 13, 2025
End date: Tuesday, January 14, 2025
Daily times: 09:30 - 16:30
Days: 2 days
Location: Yireo, Baarn, The Netherlands
Minimum of attendees: 3
Maximum of attendees: 6
Price: €795 (excluding VAT)
Included: Lunch, snacks, fruit, drinks, goodies, courseware

Get your ticket now

@ Yireo, Baarn, The Netherlands

Address details

Amalialaan 126 D
3743KJ Baarn
The Netherlands

A proper training room

Our training facility offers a spacious classroom so you can learn from each other in real-life. Nothing beats seeing each other face-to-face.

This is the way

This is the Yireo cave with nerdish relics from previous conferences like MageTestFest, Reacticon and MageUnconferences. We got the goodies.

Royal Baarn

Our office is in the middle of Baarn. Close to the railway station, free parking. And in the vicinity of royal forrest, where you can relax during a lunch break or after a training day.

More location details

Program

Date	Start time	End time
Jan 13	09:30	16:30	Day 1
Jan 14	09:30	16:30	Day 2

Date

Jan 13

Start time

09:30

End time

16:30

Day 1

Date

Jan 14

Start time

09:30

End time

16:30

Day 2

With the Yireo GoogleTagManager2

For years, Yireo has been maintaining a free Magento module - the Yireo GoogleTagManager2 - that helps merchants and developers to implement GTM and GA in a proper way. This extension will be used throughout the training as well, for generic tasks but also customization.

Check out the Yireo GoogleTagManager module

Magento training topics

Explore your topics of choice

Install the Yireo GoogleTagManager module
Explanation of GTM: operation of tag, triggers and variables
Standard events and triggers in GTM
Link Google Ads in GTM
Connect GA4 in GTM
Introduction GA4 standard events
Introduction data layer from Yireo GTM module
GA4 data layer events from Magento
Extract accessibility from reports
Configuring the Consent Mode
Problems with CSP and 3rd-party scripts
The performance of marketing pixels
Pain points after delivery of the site
Maintaining Core Web Vitals
Configure GA4 conversion targets
Explanation of standard GA4 reports
Interpret conversion optimization (CRO) with GA4
Apply GDPR and set up the cookie wall

This course has been updated for compatibility with GA4 and Magento 2.4.7-p1

Target group

Entrepreneurs
Marketing managers
E-commerce managers
Directors
Product owners
Developers

Structured training measured my general knowledge of e-commerce and Magento is verbal. Goal achieved!
Erwin de Groot (Vendic)

Requirements

Knowledgable about Google Tag Manager basics
Knowledgable about using Magento Admin Panel
No programming skills are required (JavaScript, PHP)
Optionally your own Magento environment (remote or local) to follow along

We recommend the following training flow

new

Ron makes enough time for questions and explains clearly and calmly!

Customer quotes

The training made pure abstraction manageable and digestible Marko Beenink (Mountain IT)

Yireo's video training has helped us immensely to give our PHP developers a flying start with their retraining as Magento developers. We will soon see that developers can be deployed on our Magento platforms Kevin van Hengst (FRMWRK)

Structured training measured my general knowledge of e-commerce and Magento is verbal. Goal achieved! Erwin de Groot (Vendic)

Yireo could be the right partner for you

We have trained 5000+ developers in numerous disciplines since 2005

Professional training at affordable prices
Truely active with numerous open source projects in the community
Trainings, bootcamps, hackathons, events
Passionate, enthousiastic, knowledgable in the right combination

Some of the customers that we have trained in the past years

See a more complete listing of our customers

Frequently Asked Questions

There is a minimum number of attendees listed. What does this mean?

When this course is organized in the form of a classroom-training, it is only held if there is a minimum number of attendees. This number is usually 4 but sometimes we bring this down to 2 or 3. This minimum number simply means that if a class is not "full", either you get a refund or your ticket is transferred to another date. With On-Demand courses (video courses), this number is not applicable.

Do you have any PPP discount available?

Yes, we do have a PPP (Purchasing Power Parity) discount available. Just enter `PPP` as a coupon code and the discount will be applied to your cart. We are using the Big Mac Index to recalculate prices. Note that - when ordering for a specific PPP rate - the country that you're entering in your billing address needs to match the exact country that you are visiting from (in other words: your IP needs to match the country you say you're from).